Ashok Leyland Case Study
Ashok Leyland wanted to increase brand awareness during its campaign for the Sunshine Bus AR so user can experience real time advanced safety features that are in the bus. Letting the users interact will help showcased why Sunshine Bus was superior to other similar competitor products in the industry.
Ashok Leyland choose to partner with Ingage Technology to help them create a stunning AR Experience which will showcase the best of the Sunshine Bus along with all the safety features.
Watch a demo of the experience here.
Out of the Box
Working closely with Ashok Leyland management and engineers, Ingage team designed a stunning AR Experience that clearly demonstrated all the new safety features in the bus – as the user was able to visualize the bus and have a walk through in a 360 AR View
We Rethought Everything
Case Study Summary
- For Sunshine AR campaign, Ashok Leyland partnered with Ingage to create a stunning AR Experience for encouraging user interaction
- The results showed a 2.47% CTR and 110.73 seconds average dwell time per impression
- Brand Awareness 85% 85%
- Website Traffic 60% 60%
- Enquiries 75% 75%
- Campaign Effectiveness 90% 90%
The Results Were Amazing
Ashok Leyland India partnered with Ingage to help promote their new product line of School buses named ‘Sunshine’. These buses were equipped with additional safety features keeping the children safety as highest priority. Ingage’s Augmented Reality experience was created to showcase these key features hence encouraged users to interact with the bus in a 360 view which clearly demonstrated the safety features of the vehicle.
Using AR to promote their NPI helped Ashok Leyland increase their brand value by providing a WOW experience to their potential customers. Customer feedback so far has been positive, with the most common request, in fact, asking for more features.
No 9, 2nd Floor,
Taramani Link Road,
Velachery, Chennai – 42.
Phone: +91 9840834132