InGage Blog

Source: techaeris Virtual and augmented reality are growing technologies, and not just in the video game industry, where they are projected to make an annual revenue of $11.6 billion. From healthcare and real estate to live events and education, AR and VR...

Source: smallbiztrends Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways...

Consumer Awareness of VR in Retail is A Key Market Driver Source: prnewswire While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and...

Source: AppReal Those days and hours spent being trundled around by your realtor could be far more focused and productive if you could walk through a property before an actual site visit. Your time, after all, is valuable. Imagine if there were a way to...

UK – Virtual reality (VR) is delivering not just immersive experiences for video gamers, but also proving to be an effective research tool that respondents love using. Source: Research Live The Royal Shakespeare Company and O2 have both trialled virtual...

Source: uploadvr When we think about VR, we tend to associate it with the entertainment genre. Although VR indeed set sails to enhance the demanding gamer’s experience, it has also made significant improvements to the lives of people with autism, lazy eye,...

Virtual Reality and 360 video is being embraced across industry, and international education is no different. Perhaps the most obvious of its immediate uses is campus tours as a recruitment tool. But one UK-based firm has taken this new tool to disrupt the...

Source: venturebeat Why is the allure of virtual reality in the enterprise becoming increasingly difficult to resist for many marketers? Are there real-world use cases in business-to-business (B2B) marketing today, and will these translate into sales...

New devices will end ‘historic disconnect’ in doctors's treatment of patients. Source: NBC News Augmented reality (AR) technologies that blend computer-generated images and data from MRI and CT scans with real-world views are making it possible for doctors...

Source: digitalist The lower cost of technology in recent times has led to greater use of virtual reality (VR). Historically, VR has been used in video games and the entertainment industry, but as the technology advances and VR headsets become more...

Patients with serious mental health problems such as schizophrenia could benefit from VR therapy, researchers say. Source: BT NHS patients with mental health problems are to be treated by virtual reality therapists in a new project. Experts are embarking...

Source: theconversation The world’s largest annual consumer technology show — CES 2018 in Las Vegas — ends today and some of the most exciting gadgets this year were on display in the augmented reality (AR) marketplace. This follows the news, announced in...

Source: Electronic Design AR/VR developments on display at this year’s CES go beyond the new hardware, offering up intriguing solutions- and applications-oriented advances such as healthcare training and 3D messaging. Augmented reality (AR) and virtual...

Source: Forbes Consumer VR begins a turnaround Initially, consumer applications were expected to drive VR into a multi-billion-dollar industry—while that may still eventually prove to be true, the industry needs to mature first. Part of that maturity is...

Source: Next Reality Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that...

Source: ZDNet Scalpel. Retractor. Sutures. The equipment that surgeons use hasn't changed significantly for many decades. However, if one trial is anything to go by, clinicians could soon be taking augmented-reality glasses into the operating theatre....

Source: Forbes Virtual reality is a hot topic in marketing. New advances allow consumers to buy a few accessories and turn their smartphones into virtual reality screens, which has marketers excited to turn this new immersive technology into a...

Source: econsultancy Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether.  While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented...