InGage Blog

AR can drive tangible outcomes while also creating memorable experiences Source: Adweek You probably remember Pokémon Go and the wave of excitement it ushered in just a few years ago for social media and other interactive social messaging platforms to...

What one thing do scientists really need to help them discover new life-saving drugs? Virtual reality Source: Wired Blue skies, streaked with clouds – an unending expanse of the grid to stand on – and one massive molecule: in the drug-discovering virtual...

Source: Mintel A few short years ago, the term ‘augmented reality’ (AR) seemed far-off and futuristic to many. Today, smartphone-wielding consumers are generally familiar with the technology that overlays a view of the physical world with a digital...

Source: Firstpost In a metro city, the average family spends ten percent of their home’s value on interiors. For most, it translates to anywhere between ten to twelve lakh rupees. If you were to spend that kind of money without seeing the final product,...

Source: catersource Imagine you are part of the sales team for a venue with a spectacular ballroom. It features opulent crystal chandeliers and an open-air terrace with a prime and coveted view of the city lights. Imagine, too, that you are thousands of...

Source: cxotoday With some extraordinary and transformative innovations coming to life with technology, an industry like real estate is definitely leveraging it to not only reshape itself but also to build its future.  Time taken by a typical Indian...

Source: td.org Why is Virtual Reality a great opportunity for Healthcare Training? If you are responsible for the skills and performance of healthcare staff in your organization, I probably don’t need to tell you how important it is, and what impact it may...

Source: techaeris Virtual and augmented reality are growing technologies, and not just in the video game industry, where they are projected to make an annual revenue of $11.6 billion. From healthcare and real estate to live events and education, AR and VR...

Source: smallbiztrends Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways...

Consumer Awareness of VR in Retail is A Key Market Driver Source: prnewswire While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and...

Source: AppReal Those days and hours spent being trundled around by your realtor could be far more focused and productive if you could walk through a property before an actual site visit. Your time, after all, is valuable. Imagine if there were a way to...

UK – Virtual reality (VR) is delivering not just immersive experiences for video gamers, but also proving to be an effective research tool that respondents love using. Source: Research Live The Royal Shakespeare Company and O2 have both trialled virtual...

Source: uploadvr When we think about VR, we tend to associate it with the entertainment genre. Although VR indeed set sails to enhance the demanding gamer’s experience, it has also made significant improvements to the lives of people with autism, lazy eye,...

Virtual Reality and 360 video is being embraced across industry, and international education is no different. Perhaps the most obvious of its immediate uses is campus tours as a recruitment tool. But one UK-based firm has taken this new tool to disrupt the...

Source: venturebeat Why is the allure of virtual reality in the enterprise becoming increasingly difficult to resist for many marketers? Are there real-world use cases in business-to-business (B2B) marketing today, and will these translate into sales...

New devices will end ‘historic disconnect’ in doctors's treatment of patients. Source: NBC News Augmented reality (AR) technologies that blend computer-generated images and data from MRI and CT scans with real-world views are making it possible for doctors...

Source: digitalist The lower cost of technology in recent times has led to greater use of virtual reality (VR). Historically, VR has been used in video games and the entertainment industry, but as the technology advances and VR headsets become more...

Patients with serious mental health problems such as schizophrenia could benefit from VR therapy, researchers say. Source: BT NHS patients with mental health problems are to be treated by virtual reality therapists in a new project. Experts are embarking...