AR has emerged as an important technology for the hospitality industry recently because it allows the industry to enhance the physical environments and experiences that hotels sell.
“It’s predicted that the AR/VR headset market alone will grow as large as $100 billion by 2025.”RedField Report
It’s unsurprising that a range of industries is diving into Augmented Reality (AR) as a tool to increase customer satisfaction and to increase their bottom line. One industry, in particular, is hospitality.
In recent years, AR has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality industry because hotels are essentially selling a physical environment, which can be enhanced through AR.
“Augmented Reality (AR) serves to alter a person’s perception of their physical surroundings, through the use of technology. Augmented Reality is often compared to Virtual Reality (VR), but while VR replaces the real-world environment with a completely virtual one, AR enhances the real-world environment in real-time.”
Why Is AR Becoming Important in the Hospitality Industry?
AR has emerged as an important concept within the hospitality industry in recent years because it allows the industry to enhance the physical environments and experiences that hotels and so forth sell.
Another of the key explanation is the number of information guests tend to ask for, both before they arrive and once they are there. AR technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
The benefits of AR in the hospitality industry are two-fold: as a front of house application and as a back of house application integrated with other technologies, like an Enterprise Asset Management (EAM) or Computerized Maintenance Management System (CMMS) mobile application.
Here are a few examples of how guests use AR technologies as a front of house concept and integration.
- Interactive Hotel Rooms: The ability to see a map of the interior of a room before check-in, which has been used in UK hotels.
- Augmented Hotel Environments: Hotels are looking for ways to entertain their guests while on property other than the typical activities (pool/recreation). For example, Holiday Inn created an AR hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
- Beacon Technology: Starwood Hotels used the technology to send virtual keys to guests, allowing them to unlock their door through their phone. This can also be found at Disney Resorts in Orlando, FL where once you check in using their My Disney Experience app you can choose to lock/unlock your door with your smartphone on the day of check-in.
AR Applications & Hospitality Integration for Workers
In order for the front of the house to operate properly, the back of the house needs to have applications that will keep customer satisfaction high, keep costs down for hotels and ultimately keep the assets of the property intact and in a working fashion.
Facility managers are constantly thinking of ways to increase productivity, decrease costs and keep engineers safe while they perform work tasks. Augmented Reality is a great example of how engineers and workers can use these tools and incorporate them with an EAM CMMS solution.
Some industries are already incorporating AR technology into their day to day tasks to increase worker and engineer knowledge, ramp up the on-boarding time for new employees and keep engineers safe by seeing instructions in real-time on real objects.
A CMMS has the capability to provide maintenance management and staff with an automated tool capable of scheduling inspections, preventive maintenance, managing inventory, work orders and retrieval of recorded asset history.
Technicians can perform actual work with instructions on handhelds, enter how long it takes to complete work orders, filter through past work orders and close out of the system. All the information is recorded in real-time, so managers can access the information instantaneously.
The ability to track your work, document it and send it to managers could be paired with wearable technology, like the companies above, to get engineers an elevated view of assets through thermal technology or the ability to see instructions on assets and use that data to train new hires and not have to worry about onboarding.
A CMMS could also benefit from machine learning using algorithms to monitor assets like meter readings and the ability to calculate readings by the second which would be humanly impossible to do. This will cut down on extraneous labour costs and allow facilities to allocate dollars elsewhere.
The possibilities are becoming endless when it comes to how the Internet of Things, AR, VR, and machine learning can help facilities with energy savings, labour savings, employee safety, and more. The future is a scary and exciting thing but ultimately inevitable for change.
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